FDA taps Ketchum's Shreeve for comms role

Christine Shreeve will serve as director of the Office of Communications for the FDA's Center for Drug Evaluation and Research.

Christine Shreeve
Christine Shreeve

WASHINGTON: Ketchum SVP and social marketing director Christine Shreeve is leaving the firm to head up communications for a division of the Food and Drug Administration.

Starting on March 8, Shreeve will serve as director of the Office of Communications for the FDA’s Center for Drug Evaluation and Research, according to a memo obtained by PRWeek.

Ketchum Washington director Bill McIntyre said the agency is "thrilled that [Shreeve] has this opportunity, and of course very sad to see her leave Ketchum after eight outstanding years."

Further information about Shreeve’s replacement at the firm was not disclosed. Shreeve did not respond to a request for comment.

Since joining Ketchum in 2006, Shreeve oversaw a staff that supported $30 million in federal government communications contracts, according to the memo. Prior to that, she was an SVP at Ogilvy Public Relations for nearly four years, where she worked with the National Institutes for Health and the Center for Disease Control and Prevention.

Throughout her career she has also worked with clients including Pfizer, the National Cancer Institute, and the National Institute for Neurological Disorders and Stroke.

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