Super Bowl marketing shift: Brands don't have to play (on TV) to win

The Super Bowl marketing landscape has changed. With more big brands on the bench, smaller companies and first-time advertisers are primed for memorable moments.

by Lindsay Stein
Newcastle's latest cheeky Super Bowl effort calls on brands of all sizes to come together to split the cost of making a commercial.
Newcastle's latest cheeky Super Bowl effort calls on brands of all sizes to come together to split the cost of making a commercial.

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