Five things PR pros need to know on Friday morning, 1.30.2015

Next Fifteen's Dyson discusses acquisition plans; What franchisees want from McDonald's new CEO; Rand Paul's social media operation up and running.

1. Will Next Fifteen buy another PR firm in the coming half-year? CEO Tim Dyson told PRWeek that the holding company is more focused on ad agencies and content shops, though he won’t completely write off the idea of buying another communications agency. Next Fifteen said Thursday that it is targeting three deals in the next six months.

2. Franchisees want incoming McDonald’s CEO Steve Easterbrook, described by The Wall Street Journal as an insider with an outsider’s perspective, to get back to the company’s roots, focusing on burgers and fries and boosting the company’s reputation. Others say the fast-food giant needs to find its sense of purpose.

3. Though he hasn’t formally announced he’s seeking the White House, Kentucky Sen. Rand Paul’s social media operation is up and running. His PAC posted a fake phone call between very likely candidates Jeb Bush and Hillary Clinton on Thursday, mocking the two political dynasties. Paul, himself the son of former congressman Ron Paul, also held a Snapchat Q&A on Wednesday.

4. Ahead of Twitter’s critical earnings call next week, co-creator Jack Dorsey posted a deluge of tweets praising the company and CEO Dick Costolo. He called the platform "the closest thing we have to a global consciousness."

5. Indiana Governor Mike Pence has pulled back on plans for a state-run news service after it was widely criticized in the media and even compared to propaganda operations in countries such as Russia and North Korea. The state will, however, update its press release platform. 

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