Marketing 2.0 unlocks the secrets of a new integrated era for PR pros

The world of PR isn't confined to the domain of the chief communications officer.

PRWeek realized long ago that the world of PR wasn’t confined to the domain of the chief communications officer.

That’s why we profile a CEO and a CMO in every issue. That’s why we analyze integrated campaigns each month through our Inside The Mix slot.

That’s why we introduced our Powered By The Hub spread to highlight trends in marketing technology and social media. That’s why we get under the hood of the Holy Grail of generating a Big Idea.

And that’s why, each February, we take a chunk of space to hone down the biggest trends in marketing and branded content driving the worlds of PR and communications on the client, agency, and product sides.

Our Marketing 2.0 issue profiles top CMOs; unlocks the secrets of effective content creation and newsjacking, taking the subject beyond the hype and into real business value; it looks at the many things PR agencies do for their clients that wouldn’t even have been on their radar five years ago; it provides the full skinny on real-time marketing; and it explains why beacons are becoming a ubiquitous part of the marketer’s arsenal.

Oh, and we also have an interview with Dan Bartlett, the head of comms at Walmart, the largest company in the world.

Integration, marketing, and convergence and the way those trends impact the lives of PR and communications pros runs through every fiber of PRWeek – we hope you will find inspiration in the following pages that in some small way helps you do your job better.

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