All in a day's work: How PR agencies' skill sets are changing

The time to ask "what is PR?" is over. Rather, comms agencies find themselves quickly adapting to the mindset of "just do it."

by Brittaney Kiefer
Weber Shandwick SVP Eric Weitner leads a strategy meeting for Mediaco Publish, the agency's content management system for brand publishers.
Weber Shandwick SVP Eric Weitner leads a strategy meeting for Mediaco Publish, the agency's content management system for brand publishers.

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