Marketing in 2015: Beyond content creation and newsjacking

Transparency was last year's big buzzword. Now, marketers are leveraging a blend of traditional methods and big data to break through in 2015.

by Lindsay Stein
Chipotle is a king in the unbranded content space, as witnessed from its Cannes awards last year for animated short and mobile video game The Scarecrow.
Chipotle is a king in the unbranded content space, as witnessed from its Cannes awards last year for animated short and mobile video game The Scarecrow.

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