Bombay Sapphire launches multimillion-pound 'Sublime' campaign

Bombay Sapphire, the premium gin brand, has launched a global campaign, which includes a short film to celebrate the brand's heritage.

The two-minute film, directed by Laurence Dunmore, features four locations where Bombay Sapphire is sourced and handpicks the 10 botanicals that go into the gin.

The film and campaign images will be amplified on the brand’s social media channels, using the hashtag #FindSublime.

Global brand director Valerie Brass said: "This new campaign is a natural expression of our 'sublime' heritage; our aim is to create wonder and inspire consumers to either rediscover Bombay Sapphire or reaffirm their choice and we look forward to seeing the campaign roll out globally this year."

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