Seven things PR pros need to know on Thursday morning, 1.29.2015

(Presumed) Clinton campaign searches for digital strategy leaders; Change at the top at McDonald's; Next Fifteen plans more deals.

Seven things PR pros need to know on Thursday morning, 1.29.2015

1. As Hillary Clinton’s campaign-in-waiting looks for a digital guru, it could turn to former Obama for America staffer Teddy Goff, now with Precision Strategies, according to Politico. The piece also states that the former first lady is unlikely to return to the messaging team she used in 2008. "She was not particularly well-served by the Burson-Marsteller train in 2007-08…It wasn’t just Mark Penn. It was Mark Penn Inc. that did not serve her well," the site quotes a former senior Clinton aide as saying.

2. How can new CEO and former chief brand officer Steve Easterbrook turn around McDonald’s? Focus on regionalized menus, an analyst tells CNBC. Take a page from Chipotle’s book, says Bloomberg News. Pay closer attention to more highbrow rivals such as Shake Shack, according to The Washington Post. Easterbrook is set to take the helm of the fast-food giant after CEO Donald Thompson said Wednesday evening that he’ll step down on March 1.

3. Comcast apologized on Wednesday night after it listed a Spokane, Washington, customer’s name as "A**hole Brown" on his bill. The company, which is in the process of combining with Time Warner Cable, came under fire last summer for one customer service rep’s overly aggressive sales pitches.

4. Next Fifteen is planning three deals in the next six months, the owner of Text100 said Thursday morning as it announced a stock sale. It also cited double-digit organic revenue growth in its US business.

5. NFL players and everyday gamers will face off tonight in the 2015 Madden Bowl, but the event is also a debut for Electronic Arts’ in-game advertising format. McDonald’s, GMC, and Ford are among the brands trying to reach customers through the football video game.

6. Publicis Groupe has hired Jean-Michel Bonamy as VP of investor relations and strategic financial planning, reporting to EVP and CFO Jean-Michel Etienne. Bonamy was previously deputy CFO of Vivendi.

7. The National Football League is reaching out to a somewhat unconventional group about proper tackling techniques — moms — through its USA Football organization. The league is under new scrutiny this week after a study found that NFL retirees who played the game as kids are at increased risk of memory loss. 

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