Wednesday, January 28
Uber, which is also teaming up with MADD for an anti-drunk driving initiative on Super Bowl Sunday, won Twitter on Wednesday with the #UberPuppyBowl. The ride-hailing service partnered with Animal Planet to deliver adoptable puppies in 10 cities.
Speaking of puppies, Budweiser revealed its Super Bowl ad, a sequel to 2014’s Puppy Love push.
As for the game itself and its participants, Public Policy Polling found that 41% of Americans believe the New England Patriots cheated in the AFC Championship by underinflating the footballs used by their offense. Twenty-seven percent said they did not. Among football fans, 50% said the team created an unfair advantage for itself.
Kim Kardashian is set to star in a deadpanning Super Bowl ad for T-Mobile promoting its new Data Stash feature. The associated hashtag is #KimsDataStash.
GoDaddy pulled its Super Bowl ad, which was to feature a cute puppy and a surprise ending, after a social media storm claimed it was pro-puppy mill. The domain name provider had released the spot early.
Tuesday, January 27
In one of the most unusual media-relations strategies ever, press-despising Seattle Seahawks running back Marshawn Lynch answered questions from reporters with some variation of "I’m here so I won’t get fined" during a five-minute session.