Siemens appoints Hopscotch for schools engagement brief

Engineering giant Siemens has hired education comms agency Hopscotch Consulting to work on a project to engage young people with core subjects across UK schools.

Hopscotch will work on The Curiosity Project, which aims to liven up science, technology, engineering and mathematics (STEM) subjects for pupils.

Siemens will support the project and sponsor major UK science-related festivals over the next three years. Hopscotch has been briefed to engage secondary school teachers and students with the initiative.

The agency’s marketing campaign will include STEM day activities, workshops for students to explore engineering projects, site visits and teacher training sessions for heads of departments from state secondary schools delivered in partnership with The Prince’s Teaching Institute.
Hopscotch will support the activities with online content. The agency will also be responsible for a research programme throughout the duration of The Curiosity Project to evaluate its impact on parents, students and teachers.
Hopscotch director Sam Mercer said: "Part of the success of the UK’s future economy depends on more uptake of STEM subjects in schools. It is, therefore, crucial that students, their teachers and parents are aware of the diverse opportunities in the engineering sector, and the various educational pathways open to young people who are curious about their future."
Siemens spokesperson Lee Dryden added: "Hopscotch’s experience in creating meaningful education and community engagement programmes and its passion for enhancing the learning experience meant the agency was an ideal partner to help unlock the exciting potential of a career in engineering."

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