BrandZ ranking shows China's market evolution

In Millward Brown's latest brand value ranking, market-driven brands dominate, rising 97 per cent since last year, while state-owned enterprises declined 9 per cent.

Tencent and new entrant Alibaba have overtaken longtime leader China Mobile to claim the top two spots in the just-released fifth yearly BrandZ ranking. But beyond the headline numbers, the story of the most valuable Chinese brands carries more nuances. Campaign Asia-Pacific provides highlights from the ranking, based on an exclusive interview with Doreen Wang, global head of BrandZ at Millward Brown.

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