NEW YORK: After several domestic-abuse cases within its ranks, the NFL partnered with the anti-domestic violence organization No More. The campaign, also called No More, features celebrities and NFL players.
However, it will air its most impactful ad on the subject on Super Bowl Sunday.
This subtle and chilling ad, created by Grey, will air during Super Bowl XLIX. It does not have any NFL stars, but it does feature audio based on an actual 911 call.
Grey worked on the spot pro bono, and the NFL donated the airtime.
Previous ads during NFL games were successful in driving traffic to No More's website. Page views went from 35,000 to 275,000 last month, according to The New York Times.
The NFL's involvement in the No More campaign started in 2013 and will extend into 2016.
This story originally appeared on Campaign US.