TrendKite aims to lift PR reporting

TrendKite aims to help PR pros more effectively measure ROI.

TrendKite launched in October 2012 to help PR pros more effectively measure ROI. It has since signed up high-profile customers including Campbell’s Soup, Pinterest, and Sephora.

The platform consists of two primary elements, a dashboard and a report.

Interactive dashboard
Creating a dashboard is a five-step process that can exclude media mentions such as financial news or press releases.

Every component is interactive, so the user can gain more detailed data by clicking on customizable charts, including share of voice relative to competitors or keyword phrases, brand mentions by geographic location, date (going back to January 2013), top stories, and more.

TrendKite pulls results from 355,000 traditional media and blog sources, with results programed to focus on in-depth analytics – not just media mentions – so users can interact with data and extract moment-in-time analytics, though not from social media.

Interactive report
The report provides the ability to take data and customize it once it is received. Users receive a weblink that opens up the report as an interactive HTML page that includes dashboard results. Before sending a link to desired recipients, users can add custom slides to the report.

Brian Lustig is a partner at Bluetext.

This article originally appeared on PRWeek's sister brand The Hub.

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