While Monday night’s snowstorm failed to live up to expectations in many parts of the Northeastern US, it still delivered at least six inches of snow in most parts of the New York City area.
A handful of brands, including DiGiorno, Logitech, Netflix, and McDonald’s created real-time marketing activations for the weather event. Pick which one you liked best and tweet @prweekus to vote for the winner.
Dairy Queen
Stay warm. Spoon on. #Blizzardof2015 pic.twitter.com/wnf4tVIEK4
— Dairy Queen (@DairyQueen) January 26, 2015
DiGiorno Pizza
#blizzardof2015 Survival Kit: 1. Pizza 2. @Netflix 3. Warm blanket (Optional)
— DiGiorno Pizza (@DiGiornoPizza) January 26, 2015
Logitech
Is your Netflix queue ready for #Snowmageddon2015? Harmony is here to help: http://t.co/HtkmiQIFt7 pic.twitter.com/q2LIfBdww4
Honda
The storm is coming. Wipers up or wipers down? #Snowmageddon2015 #blizzardof2015 pic.twitter.com/olg5VMniQM
— Honda (@Honda) January 27, 2015
McDonald’s
#Snowmaggedon2015 checklist: Bread ? Eggs ? Milk ? pic.twitter.com/941suaMleZ
— McDonald's (@McDonalds) January 26, 2015
Netflix
"School," "Work," either way, it's gonna be a happy Tuesday! #NetflixWeather #blizzardof2015 https://t.co/1vA39bj0eD
— Netflix US (@netflix) January 27, 2015
PRWeek’s Pick: @Netflix — Not only did it create its own #Snowmageddon2015 tweet, but it was mentioned by both @DiGiorno and @Logitech.