Divvy HQ is a content management and publishing platform that acts as a master editorial calendar and workflow system for mid- and large-scale content marketing campaigns.
Monthly cost per user with an annual contract ranges from $25 to $195.
Terra Andersen, director of Internet marketing for NMS Properties, has been using Divvy HQ for about one year.
How do you use it?
When you log on, you see different tabs at the top of the screen on your main dashboard – calendar, content, and ideas.
In the content tab, you are presented with a run down of recent activity from your team. It gives you a bird’s-eye view of content items due, content scheduled for publication, and published content.
You can add new content and categorize it by type – blogs, press releases, infographics, whitepapers, or anything else you want. You can also designate what team members can access what content.
The ideas tab is very useful. You can add content ideas into a parking lot section and enter as much or as little information as you like. You can also assign an idea to someone to look at or save it for later. It’s a really great way for teams to collaborate and not lose their ideas.
One of most import aspects is the editorial calendar. You can create calendars for multiple internal divisions, and you can have as many calendars as you like.
You can also customize and automate workflows. For example, if I write a piece of content that needs to go to someone for approval, I can set it up so that people receive an email alert about a piece of content that is ready for review. That content can be sent automatically to a series of specific people for review before it goes back into our dashboard. You can place reviewed content into a queue for publishing or anywhere else you want in the dashboard.
When you first log on, the dashboard shows you a list of any items waiting for approval and if anything is overdue.
Divvy HQ provides many videos, guides, forums, and other how-to materials to help clients.
If you have a question you can also contact the support team by clicking a "help and support" button in the main dashboard. You can also call them if you don’t want to submit a support ticket. The support team is quite responsive.
How does it serve your business needs?
Divvy HQ provides a scalable solution that grows with us and gives us the ability to refine our content strategy as we go along.
Creating custom workflows has been imperative for us. We’re a small team, and it has saved us a lot of time by streamlining everything.
Before we started using Divvy HQ, breakdowns in communication might have led to pieces of content getting lost somewhere along the way before they were completed. We rarely see this happen anymore.
Our content has become more focused since we’ve been using Divvy HQ because we’re really able to dial in on specific targets.
Classifying content based on whom it is targeting helps us see how we can create other types of content for specific target audiences. It humanizes content creation and targeting and ensures we’re giving various audiences relevant content.
Because it has given us more clarity around targeting, it has improved SEO and increased our Web traffic. For example, traffic to our blog increased 25% in the first few months after we started using Divvy HQ.
What are the main benefits?
It’s simple to set up and to navigate. The platform is highly customizable and all key functions are very fast and easy to use.
What are the main drawbacks?
As is the case with any workflow management tool, consistency in user adoption is tricky. This isn’t a drawback to Divvy HQ per se. It’s just a challenge inherent to all workflow management tools.
I generally advise starting with a small group of key users before gradually rolling it out to the rest of your staff.
What would you like to see improved/added?
I’d really like it if they added functions specifically created for large-scale image galleries. We use a lot of high-resolution photos, and we currently have to use our own homegrown process for photo approval.
The ability to consolidate our image approval process into the Divvy HQ platform, which is what we use for all other website-related content approval, would be incredible.
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