Five things PR pros need to know on Monday morning, 1.26.2015

PR industry in the Northeast prepares for blizzard; Christie establishes a PAC; Latest on deflategate.

New England Patriots coach Bill Belichick (image via the team's Facebook page).
New England Patriots coach Bill Belichick (image via the team's Facebook page).

1. Much of the PR industry is preparing to work from home for part of this week with a potentially historic blizzard bearing down on the Northeast starting Monday night. New York Governor Andrew Cuomo has already said MTA trains, subways, and buses could shut down before Monday evening’s commute. Airlines have cancelled as many as 3,500 flights.

2. New Jersey Governor Chris Christie has given his strongest indication yet that he’ll run for president in 2016, forming a PAC called Leadership Matters for America. While not a formal announcement, the organization will allow him to raise money for a campaign and hire staff.

3. Here’s the latest on the beyond-absurd scandal known as Deflategate. Seattle Seahawks cornerback Richard Sherman said he doesn’t expect the Patriots to be punished due to the close relationship between New England owner Robert Kraft and NFL commissioner Roger Goodell. Bill Nye the Science Guy debunked much of Patriots coach Bill Belichick’s science-loaded and My Cousin Vinny-referencing Saturday afternoon press conference. And Sen. John McCain (R-AZ) criticized Goodell’s leadership saying, "If I were [the league], I would review my whole PR scheme." Saturday Night Live poked fun at the Patriots in its cold open, as well.

Meanwhile, the NFL has finally launched its own YouTube channel, which will feature a mix of highlights, interviews, and other football content.

4. Amid rumors he’s interested in buying The New York Times, the newspaper looks at changes large and small that former New York City Mayor Michael Bloomberg has made at Bloomberg News since returning from City Hall a year ago.

5. At least one advertising software company found a way to take advantage of Verizon’s user-tracking "supercookies," while cybersecurity experts have warned the company about privacy implications. Verizon is also set to face challenges in the mobile space from new entrants such as Cablevision and Google

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