The event, organised by PRWeek, takes place in London from 27 to 30 April and features a two-day PR Summit and separate focus day on internal comms – both offering global perspectives on this dynamic and fast-changing industry.
It also incorporates PRWeek’s Global Awards ceremony at the Park Lane Hotel on 28 April, recognising the best agencies, in-house departments and individuals who work in communications across borders.
PR360 kicks off with two three-hour workshops on Monday 27 April. One will examine how to get the most out of social media platforms such as Facebook and Twitter and the other will look at PR content storytelling and engagement strategies.
The PR Summit will follow on 28 and 29 April, featuring a host of high-profile PR figures who will share their wisdom.
Speakers confirmed include:
- Jeff Kuhlman, vice-president global comms at Nissan, who will discuss PR in 2020 and how today's knowledge can anticipate tomorrow's needs
- Rudolf Ramsauer, senior vice-president and corporate comms director at Nestlé SA, who will examine future trends and innovations.
Stimulating breakout sessions will take place over the two days on topics including social and digital PR, branding, insights and measurement, media relations, storytelling and crisis comms. Special PR masterclasses on social media and financial PR will also be hosted.
Experts overseeing the sessions include:
- Michelle Russo, executive vice president of global communications, Discovery Communications
- Jane Lawrie, public affairs and communications director, Coca-Cola
- Jill Jones, corporate comms manager, LinkedIn
- Nicola Green, director of comms and reputation, Telefónica O2 UK
- Richard Gadeselli, vice-president corporate comms, CNH Industrial NV
- Jane Cooper, director of comms and brand, UNICEF UK
- Dom Burch, senior director of marketing, innovation and new revenue, Walmart UK (Asda)
- Catherine Colloms, director of corporate affairs, Paddy Power
- Joe Jenkins, director of comms, activism and fundraising, Friends of the Earth
- Louise Hodges, head of comms, Europe and global co-ordinator, Travelzoo
- Greg Dawson, European comms director, Samsung Electronics EHQ
- Georgie Carter, head of PR and social media, Three
Lively discussions are expected during panel debates on the dynamics of in-house and agency relationships and the future of PR.
The Internal Communications Focus Day will follow on Thursday 30 April and feature insight from experts including NSPCC head of internal comms Liane Pannell, TBS head of internal comms Hari Miller and Julia Hart, director of global comms at Akzo Nobel.
Tickets are available for all or part of the four-day event. Group discounts are available, and there is an ‘early bird’ deal where delegates can save £150 per booking before 27 February.
For the latest information on PRWeek's annual PR360 conference, please visit www.pr-360.com