The changes will see the Next 15-owned agency become less top-heavy, with the number of company directors falling from six to four and an additional three appointments made at account director level.
Head of consumer and sport John Rivett and Lynda Redington, client services director, are understood to be leaving to join other consultancies. A third director, Nichola Mughal, is going freelance. All three will leave in February.
"It’s a coincidence that all three want to move on at the same time," Lexis MD Dominic Shales told PRWeek. "From a long-term perspective it gives us a great opportunity to restructure to make it fit what we think will give the best opportunities going forward."
It coincides with a change in approach whereby accounts will be looked after by one individual rather than split across the different disciplines at the agency. Lexis employs around 40 consultants and covers consumer, corporate, b2b, social media and experiential PR. Its clients include Coca-Cola, Pizza Hut, Costa Coffee and Harley-Davidson, and more recently Royal Caribbean International.
Two of the three new starters at the agency, who have so far not been named, will join at associate level, one with a corporate background and one with a consumer background. "We will have a very, very strong senior team covering off consumer, corporate, social and events," said Shales.
Kieran, who previously worked for another Next 15 company Text 100 in London and Hong Kong, will join the board alongside Shales, executive chairman Stephen Woodford and finance director Oliver Drake.
"We think it’s better to have a small board and a management team of very senior people," added Shales, who described Kieran’s appointment as a "massive step" for the agency.
Lexis is among 12 agencies that form part of Next 15, along with global consultancy Bite. Next 15, which is AIM-listed with a market capitalisation of around £100m, saw UK revenues grow 15 per cent to £21.9m in its most recent full-year results to 31 July 2014. UK operating profit was £1.5m.