SAN FRANCISCO: Shocase, a social network created specifically for PR and marketing professionals, officially launched on Wednesday morning.
The global site integrates "the best features" of LinkedIn, Pinterest, Facebook, and YouTube into one purpose-built network, aimed at featuring, connecting, and promoting marketing professionals across all disciplines, said Shocase founder and CEO Ron Young.
Young explained that Shocase is the first vertical social network for marketing, an industry that spends more than $2 trillion a year. Vertical social networks focus on a single profession or interest.
"We think the next giant shift in media is happening right now," said Young. "In the same way that TV was different from print, social media is just as different from TV, and we are seeing the first emergence of vertical social networks."
Shocase’s target audience includes brand managers, advertisers, PR pros, and those who handle design, digital, sales promotion, packaging, experiential, analytics, and SEO duties. Young added that the marketing industry is made up of more than 100 million people.
"It is harder than ever to find the right marketing or PR person, so the public needs a new platform to find who has the hippest shopper marketing in the packaged goods market place or who understands PR in a particular vertical," said Young. "Shocase is a real-time catalogue of the marketing or PR work that people have done."
The site’s users will be able to showcase their work and stay informed on the latest developments in their network, including industry trends and news on areas of interest; colleagues’ career changes; new project postings; and updates by the professionals they follow.
Additionally, users can share custom collections of their work via email; and agencies, freelancers, and suppliers can pitch new business by selecting and sharing specific work samples with prospective clients.
Along with individuals, PR agencies can join the network to feature staffers’ work, such as PDFs, print, broadcast, social media coverage, and slideware.
"Users can show how they went about creating a campaign and the results of that campaign," said Young.
A live support network is available to aid site members.
The network is free to use, but Young said he eventually wants to introduce a premium model with higher search levels.