More than eight in 10 respondents to PRWeek’s poll on whether PR majors should take advanced writing courses as part of their college requirements said they should keep practicing their writing skills.
As of 3 pm EST on Tuesday afternoon, nearly 82% of respondents checked the box to argue that advanced writing should remain part of the curriculum for PR majors. As of press time, 190 people responded to the poll.
More than 18% said advanced writing is a thing of the past for most communications pros, and therefore PR majors could better spend their time studying other things.
In her column last week, University of South Carolina professor Shannon Bowen contended that PR majors no longer need to take advanced writing to be prepared for the professional communications world.
"The days of writing news release after news release have given way to the cleverly worded 140-character snippet," she wrote. "Knowing how to write a news release is de rigueur, but can be taught in a simple class session or two that would enable students to move on to more advanced topics such as how to get that information to segmented publics who care about the message."