Six things PR pros need to know on Tuesday morning, 1.20.2015

More on global Tourism Australia agency review; Edelman releases Trust Barometer 2015; State of the Union preview.

Six things PR pros need to know on Tuesday morning, 1.20.2015

1. Consumers’ trust in business, NGOs, and the media were all down last year, and trust in government was far from a bright spot in the latest edition of Edelman’s Trust Barometer, released early Tuesday morning. The agency said global events from airline disasters to the emergence of Ebola were largely to blame.

2. More details about Australia’s global agency search for tourism PR assistance have emerged. Tourism Australia is looking to set up agency panels in major markets such as the US, UK, Japan, and China. The number of firms on each is likely to vary by market.

3. Aside from taking advantage of rising poll numbers and setting up the debate on issues such as taxes and free college tuition, the Obama administration also wants to make tonight’s State of the Union Address the most socially shared presidential speech ever. Its goal is to boost awareness of the speech beforehand and then create an echo chamber on Twitter, according to CBS News.

4. Dominating the early headlines about Super Bowl XLIX between the very marketable Seattle Seahawks and New England Patriots is "deflategate," or allegations that New England supplied balls with some air taken out of them for Sunday’s AFC Championship. Here’s tire giant Michelin’s take.

5. The Seahawks also apologized on Monday for a flubbed Martin Luther King Day tribute tweet that tied the team’s win over the Green Bay Packers on Sunday too closely to the slain Civil Rights leader. Brands from Microsoft to McDonald’s also paid tribute.

6. Gay rights are officially on the agenda at Davos this year, driven by influential hedge fund managers. Context is also more important than ever to attendees of the 2015 World Economic Forum, according to Bloomberg Businessweek.

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