John Doe to handle UK PR for Festival Republic's Berlin Festival, Benicassim and Lollapalooza

John Doe has been appointed to handle UK PR for three major European music festivals from Festival Republic, the music promoter behind Reading and Leeds festivals, following a competitive pitch between five agencies.

Festival Republic: Impressed by John Doe's "fresh approach and creative ideas"
Festival Republic: Impressed by John Doe's "fresh approach and creative ideas"

The agency will oversee media strategies for Berlin Festival, Spain’s Benicassim and Lollapalooza, which will take place in Europe for the first time in 2015, in Germany.

Melvin Benn, managing director of Festival Republic, said: "After an extremely competitive pitching process, I’m excited to appoint John Doe to manage the UK press strategy for three of our European festivals. The whole team were impressed by its fresh approach and creative ideas for engaging the UK festival audience, and I’m looking forward to working closely with it in 2015."

Matthew Fletcher-Jones of John Doe said: "John Doe has always had a reputation for taking brands into this arena, it’s great to now work directly with the festivals themselves. They are such a mainstay of British music and social culture. It’s an exciting time to be working with Festival Republic and three of Europe’s most credible and well respected festivals."

Among John Doe’s other clients are music event Ibiza Rocks and a range of consumer brands including Beats by Dr Dre, Red Bull, Malibu, 02 and Adidas. It has offices in London and New York.

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