FleishmanHillard wins gold in US Olympic Committee RFP

M&C Saatchi PR was the incumbent on the account.

LeBron James at the 2012 Summer Olympic Games in London
LeBron James at the 2012 Summer Olympic Games in London

COLORADO SPRINGS, CO: The US Olympic Committee has selected FleishmanHillard as its AOR following a competitive review.

The organization previously worked with M&C Saatchi PR.

Patrick Sandusky, the committee's chief communications and public affairs officer, confirmed Fleishman was brought on at the beginning of the year.

The USOC worked with M&C Saatchi from January 2013 through the 2014 Winter Olympics in Sochi, Russia. Representatives from the agency were not available for comment.

"We’ve been working in the Olympic space for more than 20 years, and it’s become a real point of passion for a number of us in the FleishmanHillard sports group," said Dianna Kraus, SVP at Fleishman, via email. "After working for so long with the USOC on behalf of our clients who have activated Olympic, national team, and [national governing body] partnerships, we were thrilled to be invited to pitch for their business directly."

Kraus explained that Fleishman’s relationship with the USOC began when it was hired to work on the US Olympic and Paralympic Foundation. Last March, the firm was hired as AOR for the 2015 Special Olympics World Games, following a competitive review.

In the latest assignment, Fleishman will work with the US Olympic Committee through the 2016 Summer Olympics Games in Rio de Janeiro, supporting its marketing activities, hospitality efforts, Paralympic initiatives, social media, and creative strategy, said Kraus.

The agency’s San Francisco office is leading account work with help from teams in New York, Minneapolis, and Austin, Texas.

Budget information on the account was not disclosed.

In addition to Fleishman, Sandusky said the USOC has worked with public affairs firm ASGK on media training and issues management since 2011.

Earlier this month, the committee selected Boston to be the US city entered in a global competition to host the 2024 Olympic Games. Sandusky said Fleishman is not working on the Boston bid, but the firm "certainly would be considered for helping the bid down the road, even though it is not in their current budget remit."

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