The two companies have formed an exclusive relationship that will see MHP’s current Brussels operation amalgamated with the Cabinet DN business over the coming months. MHP’s clients with interests in Brussels will be serviced through Cabinet DN, which will use MHP for its UK and London-based activities.
The companies will also work together on wider international briefs.
In a statement, the two firms said they would work together to develop new products and services, target new clients, and increasingly to bring together their operational activities. "The MHP and Cabinet DN teams will pool their shared knowledge, providing seamlessly integrated teams for clients," the statement said.
The Engine Group-owned MHP has more than 40 people working in the corporate affairs division, which includes public affairs; the two functions were merged last year. The number includes three people in its Brussels office. Overall MHP employs more than 170 people in its London HQ.
Cabinet DN, which offers public affairs and media services to clients seeking to influence the European Union, has more than 30 in-house staff and advisers representing more than 20 nationalities. Its clients include Fortune 500 companies, NGOs and government institutions. The agency was founded in 2005 by Timme Dossing and Jacob Lund Nielsen and is fully owned by the partners and staff.
Gavin Devine, chief executive of MHP Communications, said: "We are delighted to be joining forces with Cabinet DN and excited about what we will be able to offer to current and future clients. I have known Cabinet DN for many years, and I am well aware of its superb reputation in the Brussels market for quality work based on genuine insight and expertise, which neatly fits with MHP’s own strengths.
"This is the first step on a journey together which we hope will lead to many shared client relationships and an exciting future."
Jacob Lund Nielsen, managing partner at Cabinet DN, said: "We are thrilled to be entering a strategic partnership with MHP Communications, a formidable player on Europe’s most competitive communications market. We believe our combined expertise as consultancies gives us a superb opportunity to offer genuinely industry-leading public and corporate affairs services across the Brussels and London markets.
"We are pleased to have found partners whose values, approach and ambition matches our own and we look forward to developing our relationship over time."