PR Rundown, 1.15.2015: News from tag, Podesta Group, and Agenda

Tag rolls out Shine; Podesta Group hires Lahey; Denterlein brings back DiSalvo Verlarde.

TORONTO: Integrated marcomms agency tag has launched Shine, a PR and content-development firm. Shine will also serve as a tag member agency providing services for tag clients such as Kraft Canada Foodservice, the firm said in a statement.

WASHINGTON: The Global Communications Alliance network launched on Tuesday. US-based Agenda is one of the founding members of the network along with Canada’s Bluesky Strategy Group, South Africa-based Ethicore, and Germany’s Navos.

NEW YORK: ESI Ergonomic Solutions has selected the Pollack PR Marketing Group to lead its integrated PR and national brand marketing initiatives. Its goal is to expand the company’s national reach and visibility in the marketplace.  

BOSTON: Denterlein has hired Kristie DiSalvo Velarde as VP of business development. She was previously client lead at Dana-Farber Cancer Institute and worked at Denterlein earlier in her career.

WASHINGTON: The Podesta Group has brought on Josh Lahey, former EVP and director of advertising at McBee Strategic and MD at Glover Park Group, as a principal. He has worked with clients such as America’s Natural Gas Alliance and French rail company SNCF.

HOUSTON: GulfSlope Energy has retained MZ Group as its investor relations adviser. It will assist the company in developing a corporate comms and IR program while helping it grow its investor base.

HARTFORD, CT: Investor research and relations advisory firm Corbin Perception Group has hired Elena Doom as managing partner. She previously worked at Honeywell, where she was responsible for communicating the company’s strategy, financial results, and outlook.

VANCOUVER: Avigilon has hired Dennis Fong as VP of investor relations. He will be responsible for the company’s financial communications and IR programs and maintaining relationships with the IR community.

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