Edelman appoints Ryan Heath as it bolsters UK public affairs arm

Edelman has appointed Ryan Heath, former speechwriter to European Commission president Jose Manuel Barroso and media adviser to Australian Prime Minister Kevin Rudd, to its UK public affairs team as it bolsters the division.

His appointment as an international senior adviser comes as Edelman adds to the public affairs team. New starters in the past few weeks have included Rob Newman, previously special adviser to Liz Kendall MP, and Lidia Borisova, who was a senior consultant at APCO.

Heath was most recently the spokesperson for European Commission vice-president Neelie Kroes, where he was responsible for communications around the world’s largest digital policy and research programme. He has also been media adviser to six UK Cabinet ministers.

Heath's new role will include working across the agency’s new business and developing a speechwriting offering. He will be responsible for strengthening the company’s public affairs and media work in London, Brussels and internationally.

He will also play a "lead role" in managing the Centre, Edelman’s European public engagement platform in Brussels.

Stephanie Lvovich, global chair of public affairs, said: "As a business, Edelman is investing significantly in key political hubs like London to build a world-class public affairs team. We are delighted that Ryan has chosen to join the Edelman family."

Of the new starters in the division, Gurpreet Brar, UK managing director of public affairs, said: "These are exceptionally talented public affairs practitioners and we are delighted to be welcoming them to Edelman. They add further depth to our team as we continue integrating the PA offer into the wider business and offering clients an integrated service across markets.

"The public affairs landscape continues to develop at a rapid pace. These new hires will add further depth and expertise as we focus on working for the biggest brands, issues and campaigns."

Heath said: "I couldn’t think of a better team and role. The UK and UK-based businesses need a good deal from the European Union. Having worked at the centre of both administrations, it will be great to offer my insights to Edelman clients navigating those waters, especially in areas like digital where the UK is strong."

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