Global brewer Molson Coors appoints Burt Greener in Scotland

Global brewing company Molson Coors has hired Edinburgh-based Burt Greener Communications to run its PR in Scotland following a five-way pitch.

Molson Coors: Burt Greener will help publicise its brands such as Carling
Molson Coors: Burt Greener will help publicise its brands such as Carling

The agency will deliver PR for Molson Coors and its brands, which include Carling, Coors Light, Cobra and 'craft' beers such as Doom Bar and Franciscan Well, as it aims to boost trade in the Scottish market.

Burt Greener director Lorna Burt said: "We are extremely proud to be joining the Molson Coors Scotland operation and to have the opportunity to work with its inspiring team and such a strong portfolio of beer brands. It is committed to building a distinctive voice in Scotland and we are really looking forward to delivering a bold programme of PR activity to support this in the year ahead."

Hugo Mills, director of sales and operations at Molson Coors, said: "2015 is a significant year for Molson Coors in Scotland as we put our ambitious plans into action to grow the scale and strength of our business and brands in the Scottish trade. The Burt Greener team is a welcome addition to help us achieve our goals and communicate our message to the industry and to our drinkers. Their wealth of experience and expertise across the Scottish drinks trade and media landscape is impressive and we are looking forward to having their input."

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