The new agency has a 10-strong team, including a brand strategist, celebrity specialist and blogger adviser, as well as PR experts. It will be based in Hammersmith and led by Bright Light PR founder Paige Mengers and her counterpart at MLPR, Marie Louise Pumfrey.
Its clients include high street and online retailers such as Fiorelli, Land’s End, Zalando, Seasalt and Look Again. The luxury division specialises in fine jewellery and high-end brands such as Lucie Campbell, Pistol Panties, Simone Pérèle and Madeleine Thompson.
A new beauty division is to launch in the spring. The company said 2015 will see the travel division grow; it currently represents Princess Cruises.
Mengers said: "In the current fierce and competitive market, combining our team agencies really delivers a unique of point of difference for our clients. We are a powerful duo, delivering strong strategy with end goal results."
Pumfrey said: "I have been looking to grow my agency and have met the perfect partner in Paige. We are doubling our brand width and pooling our talents with the intention of providing an unprecedented service that combines clever strategy with strong delivery."