The trust initially met with five agencies before inviting two of them to pitch.
The agency will be responsible for plotting the opinions of regional NHS stakeholders and will guide comms around key commercial issues.
To overcome the NHS funding gap, Simon Stevens, the new head of NHS England, wants to create schemes that deliver the same for less. An increasing proportion of hospital funding from NHS England and local clinical commissioning groups will be focused on prevention, quality of care and patients’ own views.
Paul Jarman, managing director of Road, said: "Simon Stevens' view is that we need different solutions for diverse communities and a one-size fits all system is no longer tenable.
"All areas of the NHS are facing a period of massive change and with it uncertainty. Many consider the current funding restrictions on the NHS as a defining moment in its history."
With this approach in mind, Road will consult with stakeholders across the South West health community, map attitudes and provide comms support for the trust's executive team.