Collinson Latitude provides technology products and services to help companies maximise revenue. The account was previously held by FWD PR.
The agency’s UK team will act as global hub and be responsible for handling research-led campaigns, a blog programme and social media for the company in the UK, US, Singapore and Middle East.
Chris Talago, GM & EVP at Waggener Edstrom EMEA, said: "We have been building up our portfolio of marketing tech clients for some time now and are excited to add Collinson Latitude to this roster."
Vanessa Armstrong, head of marketing at Collinson Latitude, said: "We wanted an agency with the creative thinking to help bring our story to life across various media and channels. The team at Waggener Edstrom was able to combine this through a wide offering of integrated services that we believe will be crucial for the future of our business."