Growth in PR spend accelerates to two-year high, says IPA Bellwether Report

Expenditure on PR by marketing executives has grown at the fastest rate since records began two years ago, and PR is expected to be among the main beneficiaries of a sharp increase in marketing spend in 2015, according to new research.

by John Harrington
Expenditure: Firms expect to increase marketing budgets, although 2014 could have been the peak year for growth
Expenditure: Firms expect to increase marketing budgets, although 2014 could have been the peak year for growth

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