Maria Ignatova, who joined Hudson Sandler in 2007, has relocated from London to oversee the operation as MD of Hudson Sandler Asia Pacific, supported by a local team. She will also continue to lead the company’s Russian practice; a key advantage of the new office is that it will help represent Russian clients in Asia Pacific.
Hudson Sandler vice-chairman Andrew Nicolls has been made chairman of the regional venture.
The company said Hong Kong would serve as a regional hub for Hudson Sandler Asia Pacific, with further support available on the ground in Beijing, Shanghai and Singapore.
Ignatova said: "Over the past eight years we have built one of the world’s leading communications practices focused on supporting blue chip Russian corporates. Asia Pacific has always been an important market for Russia and now we are on the ground, we are uniquely well placed to help develop relationships and profile as well access to local capital markets."
Nicolls said: "We manage global communications programmes for many of our clients. Our opening in Hong Kong demonstrates our commitment to supporting clients in an increasingly pivotal region. Our more specialist approach combined with local capability strongly positions us to work with organisations looking for a long-term, value-add strategic communications partner in the region."
Founded in London in 1986, Hudson Sandler started as a financial comms agency, later expanding into corporate and digital PR. Its client base includes firms across a range of sectors including automotive, business to business, construction, education, energy, retail, financial, food and drink, hospitality, industrial and real estate.