Tourism Australia puts out wide-ranging tender request

The Australian government's tourism body is seeking agencies to provide a wide range of PR services in the US, the UK, several Asian countries, Canada and Latin America.

Tourism Australia puts out wide-ranging tender request

According to an RFT document published on the government's official tender site and obtained by PRWeek, Tourism Australia seeks qualified companies to help with activities in the US, UK, Canada, Brazil  and other Latin America countries, Greater China, Japan, India, New Zealand, Korea, Singapore and Malaysia.

The organization is looking for assistance with strategy, media and stakeholder relations, influencer programs, content generation and publishing, social media, brand and reputation (including crisis) management, and ad hoc projects including event/campaign management.

In addition, the body seeks an agency to provide business events services on a global basis.

The tender document states that applications will be evaluated and appointed on a market-by-market basis and that the tender closes on 20 February.

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