Manifest New York, a new company owned by Manifest London, has been formed for the US venture, with its headquarters at 79 Madison Avenue. The business will specialise in helping UK brands launch in the US and Manifest said it would help the group develop and execute global campaigns.
A new brand identity has been unveiled for the international expansion, as Manifest looks to become the "world's first global small agency".
Manifest New York already has a launch team of five in place, made up of new employees recruited in New York and staff from the London office relocating to the US.
At launch, the business will be headed by Manifest London founder Alex Myers, who has a new role of group CEO, and Manifest’s head of digital Neil Hallmark. New appointments include Lucy Rogers, PR and content consultant, who joins from Bauer Media. The company is also at the final stages of recruiting a US managing director.
Founding clients include the Morph Costumes; sex toy innovator Hot Octopuss; high end men’s grooming brand Closed on Mondays; William Reed’s International Wine Challenge; branding consultancy Studio Output; creative industry event Glug; innovative global wine brand Tussock Jumper Wines and global messaging app Viber.
Manifest New York will also help to deliver international campaigns co-ordinated by the Manifest London team, including Someone Like Me, the global sex education partnership between MTV Staying Alive Foundation and Durex. In addition, it will provide "added value support" for its global clients such as BrewDog and Samsung Techwin.
Myers said: "Opening a New York office was always part of the business plan when we started Manifest London and it’s great to have things up and running. The US business will specialise in helping ambitious UK brands launch in the US, as well as further enhancing our capacity to develop and execute global campaigns."
Manifest London was formed in 2009 and currently employs 17 people in its London office. Recent wins have included Gumtree – the agency has been appointed to promote its sponsorship deal with Channel 5's Celebrity Big Brother.