He will be based in London and lead digital operations across the group’s 33 offices in the region.
Clyne has worked with clients including Ralph Lauren, Tesco, Coca-Cola, Heineken and Royal Caribbean. He has also been MD and commercial director at PR agency Geronimo Communications (now Kindred). Earlier, he founded integrated creative agency The Lab, which merged into Geronimo.
"Given the content creation and social media engagement opportunities now open to clients, I am delighted that someone with Adam's outstanding experience and vision is joining us to lead our fast-growing work in this area," said Colin Byrne, CEO, UK & EMEA, at Weber Shandwick.
Chris Perry, global president of digital at Weber Shandwick, said: "The more companies build content-driven PR and marketing programmes, the greater the need to deliver with exponential inventiveness, flair and impact. Adam’s track record breaking new creative ground to drive business results speaks for itself. He will be an invaluable partner for our clients and colleagues in Europe, and an integral part of our global leadership team."
Clyne said: "I’m incredibly excited to be joining this renowned and award-winning agency, known not only for its leadership in public relations but for constantly pushing boundaries in digital and social media. The digital campaigns it delivers are ground-breaking, the team is really smart, and I’m looking forward to working with some of the greatest brands in the world to continue reimagining what it means to engage in today’s digital world."