Christmas trading figures: Did the big retailer campaigns deliver?
The tinsel has been packed away for another year, the tree has been recycled and most people are reeling from festive overspend and looking at how to survive January on the contents of their freezers. With four major retailers releasing trading figures this week, PRWeek assesses how their Christmas campaigns translated into sales, with the help of Andrew Bloch, founder of consumer PR agency Frank PR.

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