The PR service will operate as a separate business. Clients of both firm's will have access to a range of services, including book deals, PR and event support, public appearances and public speaking engagements.
Kruger Cowne was founded in 1999 by Mark and Gina Nelthorpe-Cowne and represents global stars including Bob Geldof, Elle Macpherson, Meghan Markle, Lily Cole and Boris Becker. JHPR was founded by entertainment PR entrepreneur, Jessica Huie.
Nelthorpe-Cowne said: "It was time to grow the team in line with our business objectives. Bringing JHPR in-house means that we can expand our client offering, through the promotion of our iconic and inspiring roster. We are truly excited for the next chapter for Kruger Cowne and JHPR, and are happy to welcome them to the team."
Huie added: "It's very exciting to kick off the year partnering with Kruger Cowne. Having represented the agency for the past nine months we recognised the obvious benefit that would result from a partnership which gave our combined client roster all aspects of talent management – branding, PR, endorsements and public speaking. I'm delighted, and looking forward to a fruitful relationship, competitively positioned to maximise on opportunities for new and existing talent."