Relocating from China to Singapore to take on the new role, Reidy plans to take advantage of Hume Brophy’s existing areas of specialization in order to grow the company’s Asia business. Finance, ecommerce, energy and healthcare are among the sectors he sees as key to that strategy.
A spokesperson said Reidy will act "across all of Hume Brophy’s core offerings—corporate communications, capital markets communications and public affairs—using his network and experience in Asia to grow the firm’s footprint around the region. He will be particularly focused on expanding our presence in the sectors where Hume Brophy excels, as well as on leveraging his experience and network in Greater China."
The agency opened its Asia operations about a year and a half ago with an office in Singapore. While it hasn’t named local clients, a press release counted Morgan Stanley Investment Management, the European Asset Management and Irish Funds Associations, Scipion Capital and Veritas Asset Management as key clientele. Reidy’s purview as the new MD will be to expand Asian business presumably with those firms as well as seek new business in the region. As a part of the agency’s global leadership, Reidy will work with the international financial services team of 20 worldwide, five of whom are in Singapore.
"Martin's hire is a key element of our plans to build on our success to date to expand our offer both in our existing markets and globally," said Conall McDevitt, Hume Brophy’s CEO, in a company release. "We see Martin using his extensive experience of corporate communications and financial public relations in Asia to significantly grow our presence in the region."
Reidy, spent over a decade in China working in PR and media and speaks Chinese. About the new role he highlighted that "across all of the major markets in Asia there is a growing need for more nuanced, informed, and business-driven communications counsel, and this is where Hume Brophy excels. I’m excited to join the team in Asia, and look forward to helping drive the next stage of the firm’s global growth."
In November Hume Brophy also appointed Simon Elliot as Head of its international corporate communications, based in London. Also in London Eva Haas, formerly of Schroders Investment Management, became a senior consultant for the agency’s healthcare and investor-relations teams; Brian Simpson, a former MEP and Chair of the European Parliament Committee on Transport and Tourism, joined as a senior consultant advising on EU and international legislation and policy development.