Acworth is the former head of communications at Henderson Global Investors and Larter has led communications teams at both JP Morgan Asset Management and BNY Mellon. Cornerstone’s initial clients include Church House Investment Management, Absolute Return Partners and Tanager Wealth Management.
Larter said: "As specialists these firms offer compelling products and viewpoints and have a very definite culture and identity. They are masters in their various fields and are willing to share independent views which other, more generalist counterparts might not be able to. Such companies deserve a larger share of voice and recognition in the marketplace."
Acworth said: "We understand how financial companies tick and what their clients want to know and hear from them. Our track record of formulating relevant content programmes and running successful communications campaigns, while drawing on longstanding relationships with journalists and commentators, will resonate strongly with them and their clients."