The agency will provide PR support for the product’s launch early this year.
Jamie Walden, director at We Are Caffeine, said: "As a young and dynamic new agency, it is always exciting to meet a company that shares your values and has a great product that will appeal to consumers. Alex and Raymond have created something really delicious with Simplee Aloe, and we can’t wait to get started on the project."
Alex Lai, co-founder of Simplee Aloe, said: "We are a young company about to take on PR support for the first time, so we wanted to bring in an agency that had experience of delivering in our sector, whilst still possessing fresh and exciting ideas.
"We Are Caffeine really matched our levels of enthusiasm towards the product, and we’re excited to partner with them as we move to the next stage of our business adventure."