Six things PR pros need to know on Monday morning, 1.5.2015

What to look for at CES; AT&T native advertising play on Forbes cover turns heads; Branson says he almost scuttled Virgin Galactic.

1. Keeping one eye on CES this week? Here’s what to look for: cheaper and super high-definition TV sets, connected cars and homes, more of an emphasis than ever on gadgets, wearables, less expensive 3D printers, and virtual reality. And, of course, a few stunts.

2. Forbes’ latest print edition is turning heads with its secondary cover, a native advertising execution by AT&T. It is the first time the business magazine has turned over part of its cover page to an advertiser. Forbes Media chief product officer Lewis DVorkin explained the decision in a blog post.

3. Founder Richard Branson said in a year-end blog post that he almost gave up on space tourism company Virgin Galactic after its October crash that killed one pilot and injured another.  Edelman, which won Virgin Galactic’s global account last April, helped the company respond to the accident.

4. The owner of the St. Louis Rams is planning to build a stadium in Inglewood, California, with an eye on moving the National Football League team there in the next few years, according to the Los Angeles Times. FleishmanHillard is helping the city of St. Louis keep the Rams in town.

5. In one of the earliest announcements at CES, General Motors took the wraps off AtYourService, a platform that will allow local retailers to offer drivers discounts through its OnStar network.

6. Fresh off their midterm election wins last November, the Republicans are planning to take on the White House’s Net Neutrality policies when they officially gain a majority in the Senate this week. Energy and healthcare legislation are also at the top of their list

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