Five things PR pros need to know on Wednesday, 12.31.2014

AirAsia Flight 8501 recovery hampered by bad weather; NYPD boosts Twitter outreach; Sony's cyberattack response detailed by Times, Journal; Uber quits Spain.

Five things PR pros need to know on Wednesday, 12.31.2014

The Breakfast Briefing will return on Monday, January 5, after taking Wednesday, Thursday, and Friday of this week off. Happy New Year’s!

1. Bad weather is hampering the recovery operation for AirAsia Flight 8501, which Indonesian authorities believe they have found using sonar on the floor of the Java Sea. The airline expressed solidarity with the families of victims on Tuesday, launching the #togetherwestand hashtag on its social media accounts.

2. Here’s something new for New Year’s Eve from Snapchat. The disappearing image-sharing service will curate photos of celebrations from around the world at the stroke of midnight, including those in New York City, Dubai, and St. Petersburg.

3. 101: That’s the number of official Twitter accounts the New York Police Department is using to interact with the public, up from just one about a year ago. It is training officers to take a softer approach on social media as it faces protests over the Eric Garner grand jury decision and a rift with the mayor’s office.

4. Sony Pictures Entertainment’s response to the cyberattack against its systems last month was detailed on Tuesday in dueling pieces in The New York Times and The Wall Street Journal. Forgoing electronic communications with its systems down, Sony executives reverted to using a "phone tree" to spread critical information in the days after the attack.

5. Uber has suspended operations in Spain after a court ruling against its UberPop service and opposition from taxi operators and lawmakers. A judge also ruled that telecomms companies and banks must stop supporting the San Francisco-based ride service. 

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