As the search for missing AirAsia Flight QZ8501 came up empty again on Monday, airline CEO Tony Fernandes maintained his significant presence on Twitter as the tragedy continued to unfold.
Fernandes’ tweets mostly focused on thanking and encouraging staffers and supporters, as well as distributing statements on the event and making public his whereabouts.
The warmth and support from the people of Indonesia has been incredible. Everywhere I go. Nothing but pure support.— Tony Fernandes (@tonyfernandes) December 29, 2014
In Jakarta this morning to communicate with Search and Rescue. All assets now in region. Going back to Surabaya now to be with families.— Tony Fernandes (@tonyfernandes) December 29, 2014
To all my staff Airasia all stars be strong, continue to be the best. Pray hard. Continue to do your best for all our guests. See u all soon— Tony Fernandes (@tonyfernandes) December 28, 2014
After Malaysia Airlines Flight MH17 was shot down over Eastern Ukraine in July, crisis communications experts told PRWeek that the airline was smart to make its first public statement on the tragedy on Twitter, though they acknowledged some drawbacks. They also encouraged Malaysia Airlines to focus its communications on relatives of the crash’s victims, and said rival carriers should be careful not to overcommunicate their own safety records in response.