Predictions for 2015: A year of pitfalls or possibilities?

What does 2015 have in store for the PR and comms industry? Will any party hold the balance of power following the general election and what impact will the Lobbying Act have on the voluntary sector's ability to communicate with the public? Has SEO come of age in the PR sphere and what opportunities are there within the greater convergence of channels? Is the industry on the brink of diversifying its ranks and will one firm fall victim to a major scandal? We asked some of the brightest brains in the business to give us their predictions for the year ahead. Happy New Year from everyone at PRWeek!