The campaign will see a TV ad debut during the Christmas Eve broadcast of the Bond film Skyfall. It features synchronised swimmer Lenka Tanner seemingly running on water, with the message: "No two holidays are the same – Kuoni, find your amazing".
The campaign will also run across digital, video on demand, print, social media and in all Kuoni’s stores throughout the UK. The company has worked with Grey London on the campaign.
In addition, Kuoni is investing in its digital presence. The Kuoni.co.uk website has been redesigned to fit mobile, tablet and laptop devices, and with a design that mirrors the campaign.
Kuoni UK managing director Derek Jones said: "This is real evolution of the Kuoni brand and it looks very different from anything we’ve done before. It’s designed to look and feel quality and clearly position us as a premium brand. Our whole strategy is very much about personalisation, having the right conversation with customers and spending time to get to know them to create their idea of an amazing holiday."
He added: "More than 50 per cent of our web traffic is now from mobile, so our responsive site is a brilliant step forward and makes us much more effective and relevant in the online space."