@prweekuknews Why isn't there an option for 'What? Really? Ukip actually has a PR strategy?!' ;]
— Sarah C (@spookyjulie) December 18, 2014
While some clearly thought UKIP gaffes were doing the party more good than harm.
@prweekuknews Clearly they don't have a PR strategy as such - they don't need one - their critics are doing great PR for them daily! #ukip
— mike love (@therealitygap) December 17, 2014
@prweekuknews I think it works well for their target demographic. The "bad" publicity only seems to increase their appeal.
— Penny Walshe (@Penny_Walshe) December 17, 2014
Others simply made unkind remarks about crisis comms.
@prweekuknews Ukip actually have a pr strategy?? I thought it was just a long running crisis comms plan
— Karen Lobo-Morell (@KarenLoboMorell) December 17, 2014