Bitcoin services firm Bitnet hires Berkeley PR

Berkeley PR has been hired by Bitnet, the bitcoin payment services provider, for a b2b PR brief.

Bitnet: Berkeley PR will help educate businesses about bitcoin
Bitnet: Berkeley PR will help educate businesses about bitcoin

The aim is to improve the understanding and adoption of bitcoin payment services among retailers, said Berkeley, with many larger firms struggling with it.

"Awareness needs to be raised within the market," said Akif Khan, vice president of solutions strategy at Bitnet. "Berkeley PR will play a crucial role in shaping our messaging, educating businesses that sell online about the benefits of embracing this new currency and communicating how we can help.

"We selected Berkeley PR for their ability to effectively communicate stories that connect customers with a business solution. We have no doubt they will convey our passion and determination to make this a global success."

Paul Stallard, managing director at Berkeley PR, said: "Working with Bitnet is an exciting new opportunity for the agency. We are honoured to be involved in the digital currency evolution and are proud to be one of the first UK agencies to hold a bitcoin account. It’s a fantastic addition to our growing client base and we’re looking forward to the challenge of helping the brand gain the positive recognition it deserves."

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