The PR firm is tasked with providing strategic consumer marketing and corporate communication, PR counsel, media management, and digital services to the new client to maximise media exposure and enhance awareness of its new property development The Place.
Golin will oversee the launch of the newly-opened shopping mall in Hongqiao’s central business district. The 370,000 sqm landmark will be marketed as a all-in-one life hub.
Separately, for another property client Florentia Village won in August, Golin will help with the PR and digital elements for its second Italian-themed location in China, between the Pudong International Airport and the soon to be opened Shanghai Disneyland slated for early 2015.
Plans are underway to establish at least seven additional Florentia Village outlets across China by the end of 2017, extending to important second-tier cities such as Chengdu, Wuhan, and Qingdao.