Staffing service The Creative Group released data this week showing that Web design and production specialists are in the highest demand by agencies, followed by social media professionals, and content marketing gurus.
However, only 12% of the advertising and marketing agency executives surveyed said they plan to hire PR specialists in the coming year. Communications did not make the top five most in-demand jobs: Web design and production, social media, content marketing, brand and product management, and media services.
Firms also said it isn’t difficult to find qualified staffers. More than half (57%) of agency executives said it is "not challenging" for their companies to bring on skilled creative professionals.
Source: The Creative Group’s survey of 400 US marketing and advertising executives in November.
