The Sun partners with Primula Cheese for Spread the Joy campaign

The Sun has teamed up with Primula Cheese to give away £50,000 to 12 people nominated by readers, as part of a campaign created by Newcastle-based agency O PR.

Marcia Young: is the fourth person to recieve a cash prize from the Spread the Joy campaign
Marcia Young: is the fourth person to recieve a cash prize from the Spread the Joy campaign

In the 12 days before Christmas, 12 people will receive a gift of £4,166 from The Sun and Primula Cheese. Profits from Primula Cheese go directly to charities here and abroad as it is owned by not-for-profit company Kavli Group.

Good Morning Britain’s Susanna Reid, who launched the campaign last week, said: "We all want to look forward to Christmas but for many, many reasons it can be a struggle. There are so many deserving people out there so this is something I’m incredible excited about doing — especially at this time of year."

So far, four winners have been announced, including Marcia Young, a cancer fundraiser and Sunday school teacher from Dagenham, who took in her neighbour’s twins when their mum died (pictured above).

Paul Lewney, MD of Primula Cheese, said: "As a company, Primula is committed to supporting charities both in the UK and abroad, and we look forward to seeing the impact our Spread the Joy donation has across the country."

David Dinsmore, editor of The Sun, said: "Each year The Sun aims to do something very special with our Christmas campaign. This year’s Spread the Joy campaign is a perfect example: rewarding the quiet, unheralded heroes who play such a crucial part in our communities.

"I am especially grateful to Primula for backing this campaign and helping us to make Christmas extra special for twelve deserving readers."

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